The idea
Pets give us their whole lives. The least we can give back is our best.
Hooman Approved exists because 'good enough' was never good enough for them.
Our Story
It started with one very picky beagle.
We went looking for pet products we actually trusted — and kept coming home empty-handed. Everything was either plasticky, vague about what was inside, or too ugly to leave out in the living room.
So we built Hooman Approved: a small line of products held to the standard we'd want for our own pets, made to earn a place in your home instead of hiding in a cabinet.
Every product still has to pass our toughest review board — a panel of very opinionated pets, led by one very picky beagle. If tails don't wag, it doesn't ship.
— The Hooman Approved pack